Marketing Analytics

2 - 7 Years
Mumbai

Job Description

Job Responsibilities(JR)
Managing an analytical solution delivery for 2+ business lines
Develop predictive models, behavioral segments and event triggers
Analyze portfolio for solving business problems / identifying new opportunities
Regular interaction with business / product / campaigns teams
Ensuring all new analytical solutions are utilized
Monitoring performance of predictive scorecards /solutions

Areas Actionable
Provide end to end analytical support for the given business lines with an objective of increasing campaign revenue/marketing efficiencies/customer value.
Build predictive models / behavioral segments / event triggers for x-sell / activation / retention / attrition control - models to meet minimum performance benchmark
To be done for all product/business lines handled by the analyst
Work with business/campaign stakeholders to understand the objective/problem statement, generate hypothesis to solve the objective/problem and run statistical analysis to validate the same
Work jointly with campaigns and business team to identify the business problem, discuss the analytical approach and explain the solution which has been developed
Work jointly with campaigns and business team to ensure that a minimum 60% of analytical solutions developed in the FY is utilized for campaigns / on-ground activities.
Seek feedback from campaigns and business which can be plugged back to the analytical solution
Monthly monitoring of the performance of predictive scorecards/solutions and ensuring the performance is as per the internal benchmarks through regular enhancements of the solutions

Experience Required(examples listed below)
Minimum experience in years: 3+ yrs
Prior experience in Predictive modeling including Machine Learning algorithms
Expertise in SAS, SQL and Python programming
Experience in handling unstructured data / big data technology will be an advantage

Salary: INR 7,00,000 - 15,00,000 P.A.

Industry:Banking / Financial Services / Broking

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Online/Digital Marketing

Role:Search Engine Optimisation /SEO Lead

Employment Type:Permanent Job, Full Time

Keyskills

Desired Candidate Profile

Please refer to the Job description above

Company Profile

ABACUS Consultants

ABACUS Consultants
18 Yrs Old
Pan India
View Contact Details+

Recruiter Name:Mr. Suresh Nair

Contact Company:ABACUS Consultants